How to Resolve Problems with Keyword Cannibalization?
As far as I know, there is always a solution to every issue. There are a number of methods available to you if you run into keyword cannibalization problems. You may use a number of dependable methods to have the desired page ranked highly:
- De-optimize.
It’s a no-brainer, particularly if you’ve got a lot of keywords on your company page. However, since some of those keywords are also competing from other pages of the same website, the odds of receiving organic search traffic to various sites are quite high. Redirecting is no longer an option, given how important all sites are to you now. As a result, de-optimizing the page for those particular keywords is the best course of action. Let’s have a look at how it’s done:- De-optimize all of the material you’ve created.
- No internal links should go to undesired sites, so make sure they are working.
- No following or removing them entirely is an option in this situation.
- Ensure no inbound connections to your company page are pointing to your site using the unwanted keywords.
- Ensure no inbound connections to your company page are pointing to your site using the unwanted keywords.
- Merge all of your data.
Merge is most effective when you have two sites that have identical content and target the same keywords. No pages need to be deleted in this situation; the two resources may simply be combined into a single “master” resource instead. The other page or pages should then be 301-ed to the new URL. It’ll keep the “connection juice” in tact. Instead of two pages, all links with comparable information will go to one with the Merge option enabled. It will also allow you to rank even higher for the same term in the future. - Delete the content from the page.
A low-potential page that is stealing traffic from other, more valuable sites is one that should be deleted. However, using Site Explorer, make sure there aren’t any inbound connections. then add a link to the page that you want to preserve a 301 redirect to it. - De-Index
This is the best choice for sites that are primarily intended for the general public and thus don’t need to be optimized for search engines. Take, for instance, the pages of a blog. There are two benefits to not indexing these pages:- It may help prevent cannibalism difficulties.
- This will help to reduce the amount of traffic on this page that isn’t essential.
- Canonicalize
If you have a lot of comparable material on several URLs, you may want to prioritize the most significant one without deleting the others. The main URL should be specified using HTML canonical tags in this situation.
